It’s what Life is in Costa Rica
The phrase “Pura Vida” in Costa Rica, without question the most popular two words you will hear when visiting. It now has a marketing symbol; it has been overused; it is simply on everything and everywhere. The phrase means “pure life.”
The amazing part about this is that it has held its ground in Costa Rican society as its constant reminder of who they. Pura Vida means: hello, thank you, hey, cool, sounds good, OK, you’re welcome, let’s do it, Yes!, whatever, and the list goes on.
Hopefully, one day, some data shows that the Costa Rican culture was so happy and peaceful because they spent their days reminding each other that life should be pure.